In this sense, Karla Nuñez, Social Media Club Mexico, (SMCMX) leader, highlighted the successful work that has been done by the Riviera Maya green resort Hacienda Tres Rios in sharing its triumphs and campaigns through its social networks. The resort´s efforts in social media have earned the team international awards. Nuñez explained that Social Media Club Riviera Maya will be a community of professionals interested in the benefits of social networks in the tourism industry, sharing experiences, knowledge and developing better practices.
To create and develop a network of professional contacts in tourism and social media (networking). To offer relevant and appealing content about social media to the tourism industry through colloquiums, studies, cases, and links (knowledge). To observe, monitor, and analyze tendencies about the presence of tourism in social media (trending). To establish and diffuse good practices and case studies of companies and institutions in the tourism sector on social media (benchmarking). To use social media trends and tools to promote Mexico tourism (practice). Finally, she highlighted that some of the benefits of being a part of Social Media Club Riviera Maya are continuous learning opportunities, training, networking, and a branding team for professional development. The event concluded with a networking cocktail where attendees had the opportunity to share experiences and contacts.