With a grand concert on Friday 15th July in Cancun, the central figure being international superstar Shakira, a well known hotel chain will look to break schemes in order to attract international tourism to the state of Quintana Roo. Rather than the concert taking place in an independent venue, Shakira is set to perform on the golf-course of the Moon Palace, Cancun, in more of a Las Vegas style of entertainment, whereas the hotel will provide the show on its own grounds. Company directors say that Shakira was chosen because as an internationally popular Latino sensation she will draw not only national tourists but also appeal directly to the American and European markets.
Santillana Bernardo, director of sales of the Palace Resorts chain, confirmed the performance be a new concept of entertainment for the region, and expects about 25 thousand in attendance. Santillana also recently announced the details of the company’s business alliance with Hard Rock. He added that Palace Resorts began with a hotel in Cancun, but now has many other properties in the resort city along others in the Riviera Maya, Cozumel, Isla Mujeres and Nayarit, with the latest opening in Punta Canas, Dominican Republic, the first time a Mexican company has invested in this country as part of the hotel industry.
He stressed that the hotel in Punta Canas shows the decision of a Mexican company, now in partnership with Hard Rock that is expected to last many years and aims to offer a new concept of tourism.
“The partnership focuses on globalization and modernity, in which music is fundamental to the concept that seeks not to make a sober hotel, white, where everything is calm but rather the experience of the Hard Rock image, which manages about 15 hotels in the world and the Palace Resorts in the Dominican Republic,” he said.
“Guests will have priority, and of those staying for a minimum of three nights, they shall be entitled to attend the concert free of charge, that is the advantage and one need not have a fortune to attend as with other hotels in the world,” said the executive. He stressed that there will be box office open to the public as the primary concern continues to be national and international tourism of Cancun and the region.