During the thirty-fifth edition of the nation’s leading tourist event in Mexico, using their new slogan “Paradise is forever”, it was announced that the Riviera Maya has become the number one tourist destination of this country.
This ranking is based on the diversity of market segments in addition to significant growth of hotel infrastructure which currently stands at 37,800 rooms.
This year, the destination has done negotiations with some of the most important US Tour Operators including: Mark Travel, Go Go Travel and Apple Vacations. With this deal, the Riviera has “fully entered” into the US market. This segment was dominated by Cancun only two years ago.
In 2010, the Riviera Maya has consolidated this market and also has established a growth plan to increase the United States tourists flow.
In an interview, Javier Aranda, responsible for the promotion of this destination said that must put aside the myth that the Riviera Maya is only for high-spending tourism, that there is something for everybody, “..diversification is the key” he said. He also explained that the promotional campaign has worked with many segments like Canada, United States, Mexico, Brazil, Argentina and Colombia.
One of the primary objectives of the Riviera Maya promotional department is to keep captive the European market, as has happened in the past 10 years, and generate strategies to capture more U.S. visitors.
In just three years, the Riviera Maya has displaced Cancun as the Number 1 tourist destination in Mexico and continues to be the highest rated, most liked of all Mexican Destinations.